This article I found on Search Engine Roundtable shows what content creators are up against. We are up against our own creativity! The ability to be original and stand out against the crowd is extremely difficult. I know, I'm trying to do it right now!
So that means you need to produce something way more unique and useful than most of what is out on the internet.
Why unique content is important
In a sea of online content, unique content helps you stand out from the competition. By creating content that is both informative and original, you can help your website rank higher in search engine results pages. This can help you attract more visitors to your site.
If you're looking to generate more traffic to your website, unique content is key. Not only is it more likely to be shared, but it can also help improve your Google rankings. When creating content, aim for quality over quantity. A few well-written and informative pieces are better than a bunch of fluff.
How to produce unique content
Create content that is truly unique. This means thinking outside the box and brainstorming ideas that differ from what everyone else is doing. It's challenging but well worth the effort if it gets eyes on your work.
Share your own perspective. Don't be afraid to be yourself and express what you believe in. Share your actual working experience on the subject. This type of insight is invaluable to your readers and will help you connect with your audience.
What counts as unique content
Unique content is anything that is not plagiarized or copied from another source. This means that it is completely original and has not been published elsewhere.
Unique also means writing about a common subject in an original way. With the amount of material on the internet, every subject has been written about hundreds of times. Write about the subject with a different take or perspective to make people think. This will get you noticed.
By providing quality, original content, you give readers a reason to visit your site instead of others.
Tips for making your content stand out
If you want your article to rank high on Google, start with a catchy headline that will make readers click. Your headline is the first thing potential readers will see, so make it count!
Strong, descriptive words can help to paint a picture for your readers, making your content more engaging and more likely to rank well.
Common mistakes to avoid
One of the most common mistakes people make when trying to create unique content is not properly researching their topic. This can lead to duplicate content, which can hurt your SEO. Research your topic before you write, in order to avoid this common pitfall.
Don't copy someone else's style instead of developing your own voice. It will turn off potential readers who are looking for something fresh. Focus on developing your own unique voice and style that will set you apart from the rest.
How to tell if your content is successful
One way to measure the success of your content is by looking at the engagement levels. If people are commenting on and sharing your content, it's a good sign that it's resonating with them.
Another metric is the number of shares or likes your content receives. This is a good sign of how popular your content is and how well it is performing..
Additionally, you can measure the success of your content by how many leads or sales it generates.
So sharpen those #2 pencils, dust your keyboards, and engage both your right and left brain. It's time to produce some unique content!