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One of the best SEO strategic approaches is to post content which is useful to your customers. This will help to improve conversions, as the website visitors will be interested in reading the content and clicking on the links. Additionally, search engines will rank your website higher if it has helpful and quality content. But you have to be consistent.
What is a Content Calendar?
An content calendar (or an “editorial calendar”) is a schedule for publishing future content. Content calendars typically include future articles, updates on any changes, linked promotional activities, and updates to existing content. You can make your own system to suit your business. You can pencil in ideas for an article or have a full draft for each day.
The Challenge
Producing quality content on a regular schedule is a challenge. At best, you’re probably only putting out “okay” content. We all know that’s not good enough. You need to put out great content — and do it consistently.
It can be a real struggle to come up with ideas, and it can take a long time to actually create the content. You have to be focused and organized. A content calendar is the tool to help you do this.
Here's some of the key takeaways:
It helps you to be consistent in publishing new content
If you have more than one person producing content for your website, a calendar keeps everyone in sync.
It keeps you from posting a subject too much or too little.
It helps you to post content that is seasonal or time critical.
You can use it to schedule content for your social media.
Use it to send you reminders for publishing due dates
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Meet My #1 Website Hosting Company: Hostinger
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If you choose Winchester Website Development, I can setup your domain and hosting for you. Or, if you wish, you can handle this directly. Either way, you own your website and domain. This means that you are free to move your website to another host or to another company if you choose to do so.
Tutorials & Articles
One of the bonuses of Hostinger is the number of tutorials and articles which they put out about the business of developing, hosting, and running a website. This can be helpful for both novice and experienced webmasters, who want to learn more about the ins and outs of the industry. Hostinger has published guides on topics like picking the right web hosting provider, working with web hosting panels, and more. These can be a helpful resource for those looking to start a website. Additionally, Hostinger hosts an active forum where people can post questions and receive advice from experienced professionals who frequent the site. Through my blog, I will be highlighting some of these articles that I think will be useful to my customers.
Understanding Website Jargon
If you are new to having a website, then this article is for you. It explains some of the most used terminology in this field. These terms are used widely to describe different aspects of a website. Some of the widely used terms in website development are Web Development, Web Design, Content Management System, Static Website, Software as a Service, Dynamic Website, Responsive Website, etc.
Link to the article: Website Terminology: 160+ Web Jargons Explained (Tech, Design, Hosting, and More)
Welcome to the official blog of Winchester Website Development. I will use this platform to let you know of news about my business. I’ll also share tips for new website owners to make the process easier. Yes I said easier not EASY! I’ll share important news and articles I find in the field.
Thanks for visiting!
Jeff Winchester
